Friday, December 25, 2009

Merry Christmas, Grumpy Sociologist Style

While watching some of the NBA games today (Christmas day 2009), I noticed the promotional pieces used by the NBA included pop star, Mariah Carey, singing a Christmas jingle while seductively blowing a kiss into the camera. Intermingled into her promo were updated highlights from the basketball games. See below:



Seems pretty clear to me on what terms women (including powerful, professional women) are integrated into professional athletics, in particular those pro sports historically deemed highly masculine -- in this case, basketball.

Well, happy holidays all!

Academics Blogs

2 comments:

  1. Mariah Carey has always presented herself like that but I do agree that she "makes sense" in this realm. You wouldn't see a powerful, professional woman like Thatcher in this context.

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  2. That's true about Carey (and most other female R&B singers). I saw this more as a commentary on athletics than Carey. And actually, it's nothing new in athletics either...just another example of the status quo.

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