While watching some of the NBA games today (Christmas day 2009), I noticed the promotional pieces used by the NBA included pop star, Mariah Carey, singing a Christmas jingle while seductively blowing a kiss into the camera. Intermingled into her promo were updated highlights from the basketball games. See below:
Seems pretty clear to me on what terms women (including powerful, professional women) are integrated into professional athletics, in particular those pro sports historically deemed highly masculine -- in this case, basketball.
Well, happy holidays all!