Sociology blog with heavy emphases on sports, masculinities, popular culture, and violence.
Friday, December 25, 2009
Merry Christmas, Grumpy Sociologist Style
While watching some of the NBA games today (Christmas day 2009), I noticed the promotional pieces used by the NBA included pop star, Mariah Carey, singing a Christmas jingle while seductively blowing a kiss into the camera. Intermingled into her promo were updated highlights from the basketball games. See below:
Seems pretty clear to me on what terms women (including powerful, professional women) are integrated into professional athletics, in particular those pro sports historically deemed highly masculine -- in this case, basketball.
Mariah Carey has always presented herself like that but I do agree that she "makes sense" in this realm. You wouldn't see a powerful, professional woman like Thatcher in this context.
That's true about Carey (and most other female R&B singers). I saw this more as a commentary on athletics than Carey. And actually, it's nothing new in athletics either...just another example of the status quo.
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Mariah Carey has always presented herself like that but I do agree that she "makes sense" in this realm. You wouldn't see a powerful, professional woman like Thatcher in this context.
ReplyDeleteThat's true about Carey (and most other female R&B singers). I saw this more as a commentary on athletics than Carey. And actually, it's nothing new in athletics either...just another example of the status quo.
ReplyDelete