Wednesday, December 1, 2010

Sport, Sex, and Cinema: ESPN the Magazine

ESPN The Magazine has a "Movie Spectacular" edition that was released Nov. 29. The edition features a number of stories related to sports films, including pictures of contemporary pro athletes re-enacting iconic images from famous movies.

Some of the pictures include race car driver, Danica Patrick in the movie, "Anchorman," Baron Davis and Terry Kennedy in "Back to the Future," and Tank Johnson, Dhani Jones, and Chad Ochocinco in "The Hangover" (see, below).

Not surprisingly, however, ski racer and Olympic gold medalist, Lindsey Vonn, made the magazine's cover, as she portrayed Sharon Stone's highly sexualized character from "Basic Instinct" back in the early 1990s.

There is not a whole lot to say here, other than this is yet another example of the pathway female athletes can follow if they want to "out-stage" their male counterparts -- by promoting a heightened sexuality. While the other famous athletes do get exposure within the magazine's pages, Vonn graces the cover by showing skin and re-creating a film scene that exudes sexual aggression.

In this constructed combination of sport, sex, and cinema, we see how ESPN -- a media giant in the sporting industry -- markets its magazine to what is likely a predominantly male, heterosexual audience.

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