Monday, October 24, 2011

The 2011 Rugby World Cup and New Zealand's 99%

Over at, I just posted a piece on the 2011 Rugby World Cup (RWC) and its contextualized place in New Zealand society. The piece examines the RWC accounting for:

  • its own status as an entity driving consumerism

  • the typical notions of gender in sport, and

  • how the RWC has masked the global "Occupy Movement" present in Auckland

Developing conspicuous consumption...

Hegemonic masculinity and emphasized femininity anyone?

Check it out if you have minute:

Numerous pictures and YouTube videos are included in the entry.

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