Sunday, July 11, 2010

Male Objectification and Occupational Anxieties, the Body Panic Continues

It's pretty funny, the commercials you'll catch when you watch ESPN. What's new? -- the slimming garment, designed for men! The most interesting part of the commercial, seen in the video below at 1:25, is how they tie in occupational anxieties to one's physicality.

Hey, if ya look good and feel good, better chance of getting the job! I suppose there's some truth to confidence and employment. Still, the way these folks play off the economic recession and its tie to male "
body panic" is highly problematic. This is a good example of how men's bodies are increasingly becoming objectified, especially their upper bodies.

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