Monday, February 20, 2012

Hegemonic Masculinity in 2012 Super Bowl Commercials

Got a new post up over at titled, "Hegemonic Masculinity in Super Bowl Commercials. It analyzes the three commercials shown below, within the hegemonic masculinity framework:

Check it out. Come on, lots of people watch the Super Bowl for the commercials, not the game itself. The link, again: Hegemonic Masculinity in Super Bowl Commercials

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  1. I read your article over at Sociology in focus and wanted to share this resource with anyone that may have seen this here too. Here is a great article about masculinity

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    Super bowl commercials 2013

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